Have you ever felt that two-generation (2Gen) approaches to building family wellbeing should be a no-brainer, but that key audiences don’t quite “get it”?
You’re not alone.
To pinpoint the communications challenges that come with 2Gen territory, analysts at the FrameWorks Institute compared what we say to how Americans think, identifying places where there’s likely to be a disconnect. The result is a recommendation for a major frame shift – from a narrow focus on service delivery to a broader narrative about human development – and specific ways to execute that shift.
Join us for a webinar that unpacks why 2Gen ideas are sometimes hard to get across, what reframing needs to accomplish, and new talking points that can help.